Market Analysis
The global pickles market has created a niche owing to its mushrooming demand the world over coupled with its endless health benefits. It is expected to grow at a staggering CAGR over the predicted years (2018-2023). Pickles meaning at its broad and basic is a vegetable or fruit made sour in brine/vinegar solution. Pickling is the process of acidifying or souring a fruit or a vegetable and at times meats and eggs too. Along with looking tempting alongside fries and burgers, it is also packed with health benefits. The salty, sour pickles can assist with cancer prevention, diabetes and weight loss. Besides it is rich vitamin K, have probiotic powers, is blood-sugar friendly, boost hydration and replenish electrolytes. The use of pickles over the years has evolved considerably from being merely a preserving food to people’s favorite accompaniment which enhances a meal’s overall flavor. Today, pickles are consumed as toppings in hotdogs, hamburgers and sandwiches. The use of pickles in cross-cultural cuisines has increased its demand by leaps and bounds. No wonder today pickles recipe, pickles brands and pickles food are easily available and in a huge variety to satiate the different taste buds.
The pickles market research report industry is projected to grow from USD 10.4 Billion in 2023 to USD 15.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.10% during the forecast period (2023 - 2032)
There are a couple of factors that is driving the growth of the pickles market. Some of the market trends and factors in this market as per an analysis conducted by Market Research Future (MRFR) include rising disposable incomes, promotional activities adopted by the manufacturers, health benefits, demand for food complimentary products, taste enhancement, demand for organic pickles, launch of innovative pickles with improved taste and increasing popularity of non-GMO products. On the flip side, price fluctuation of raw materials is likely to restrict the growth of the pickles market.
Market Segmentation
Market Research Future report provides a comprehensive segmental analysis of the pickles market on the basis of type, packaging type and distribution channel.
Based on type, it is segmented into vegetable pickles, fruit pickles, seafood and meat pickles and others. Of these, the fruit pickles will have lions share in the market followed by vegetable pickles.
Based on packaging type, the pickles market is segmented into tubs, pouches, bottles, jars and others. Of these, jars are likely to grab the maximum share as it is cost-effective and convenient to store and carry. This will be followed by pouches.
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Based on distribution channel, it is segmented into non-store based and store-based. The store based is further segmented into specialty stores, convenience stores, hypermarkets, supermarkets and others. Of these, hypermarkets and supermarkets will dominate the market by generating higher revenue. The non-store based is anticipated to touch higher CAGR due to advancement in technology in the e-commerce sector and increasing consumer preference of opting for pickles online shopping.
Regional Analysis
Based on region, the pickles market covers growth opportunities and latest trends across North America, Europe, Asia-Pacific, and the Rest of the World. Of these, North America will be the driving force in the market owing to the increasing consumption of olives and cucumber pickles here. Besides, pickles are also added as an ingredient in sandwiches and burgers or taken as a savory, which again is predicted to boost the market growth in this region. In Asia Pacific, the pickles market is expected to touch the highest CAGR during the predicted period due to the accessibility of seasonal foods as pickles throughout the year. Moreover, the use of various pickled vegetables, fruits, seafood and meat in the form of a meal accompaniment is projected to pave the way for the mushrooming growth of the pickles market in the APAC region.
Key Players
Leading Key Pickles Market Players include Peter Piper’s Pickle Palace, Inc. (US), Mitoku Co., Ltd (Japan), Mt Olive Pickles (US), Hugo Reitzel (Switzerland), the Kraft Heinz Co. (US), Pinnacle Foods Inc. (US), Del Monte Food, Inc. (US) and ADF Foods Ltd (India)
Jan 2019- Of late, athletes are switching over to a very unusual drink for boosting performance and it is none other than the pickle juice. It contains vinegar, sodium and potassium which helps to replace the salts and sodium that is lost from the body while playing sports especially in a humid and hot environment. Besides, it also prevents cramping.
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