An e-reader or an e-book reader is a portable electronic device designed primarily for reading digital content such as e-books. E-readers possess qualities such as portability, convenience owing to large saving capacity and battery life. The global E-reader market is on the verge of a landslide growth cliff owing to explosive adoption of smart electronic devices, falling prices of electronics, expansion of internet, growing digitalisations and other host of factors.
E-Reader Market Size Anticipated to Reach USD 15.59 billion by 2030 With 6.25% CAGR by 2023-2030. Extensive uptake of smart devices and digitalization is a key driving factor behind the explosive market growth.
New product development is the prime determinant of the global e-reader market growth. Scalability, growing capacity to save data and battery backup, advancement in computing power and advancements in the software are the prime factors increasing market attractiveness for e-readers. The emergence of new marketing models and influx of high-tech vendors are other drivers of the e-reader market. Apple Inc. 2010 agreements with five large publishers allowing Apple to gain distribution rights is an example of using business model favoring the rapid adoption of its e-reader.
However, the emergence of tablet computers being multi-functional and possessing LCD touchscreen displays and the growing portability of laptops has questioned the continuing success of e-readers. The growing functionality of smartphones is another deterrent to the market. The lack of ability of many e-readers to display a wide-ranging of formats such as DJVU files is also a challenge to market growth.
Additional factors that are fostering the market demand include the dramatically rising expanse of internet. As per the International Telecommunication Union (ITU) estimations, 48% of users regularly connect to the web in 2017. The ITU also has stated that the number of mobile internet subscriptions expanded to 4.83 billion in 2016. The market for e-readers is expected to surge in the coming times.
Global E-reader Market – Segments
The market study includes three dynamics to widen the scope of understanding,
By Screen Size : Below 6 inch, 6 to 8 inch, 8 to 10 inch, and Above 10 inch among others.
By Distribution Channel : Store Based (Supermarket and Hyper Market, Specialty Stores and Others) and Non-Store-Based among others.
By Regions : North America, Europe, Asia-Pacific, and the Rest of the World.
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Global E-reader Market – Regional Analysis
North America dominates the global E-reader market with the largest market share owing to excellent telecommunication infrastructure, rapid adoption of new technology and a high rate of electronic devices turnover.
The E-reader market in Europe is expected to surge owing to greater digitalization and the percentage of internet users.
The Asia Pacific E-reader market is expected to grow at the fastest CAGR and emerge as the largest market globally. The burgeoning electronic devices industry and the explosive growth of digitization coupled with the growing per capita income is estimated to propel the market to a spurting growth over the review period.
Global E-reader Market – Competitive Landscape
The e-reader market is a comparatively consolidated market with Amazon Kindle, Barnes Noble Nooks, Pandigital, and Sony Readers accounting for the majority of e-reader sold till date.
Vendors rely on licensing agreements with publishers to attain distribution rights. Shifting the manufacturing to offshore locations to reduce the cost is another strategy employed. Smart search features and technological convergence is another strategy adopted by leading players. Miniaturization to increase portability is an inherent part of device designing. Manufacturers are investing more in the RD activities with state-of-the-art labs and distribution network to achieve a larger market base. Advertisement is another revenue source that is being employed to overcome the falling revenues from electronic devices.
Major Players:
Players leading the global E-reader market include Amazon.com, Inc. (US), Sony Corporation (Japan), Rakuten Kobo, Inc. (Canada), PocketBook International SA (Switzerland), Hanvon Technology Co. Ltd. (China), Bookeen (France), Barnes Noble, Inc. (US), Aluratek Inc. (US), FlexEnable Ltd (UK), Onyx International Inc. (China), News Corporation (US), Arta Tech (Poland), Wexler Flex (US), ECTACO Inc. (US), Ematic (US), among others.
Industry/ Innovation/ Related News:
October 07, 2019 ---- Amazon launched a new version of its Kindle e-reader targeted at younger customers such as children, with almost 1,000 age-appropriate books. The Kindle Kids Edition e-reader is priced at £99 and is a variant of Amazon’s cheapest 6in version. The Kindle Kids Edition is designed to attract young readers through gamification and word building and is also equipped with winning badges after competing and learning vocabulary utilizing Amazon’s “word-wise” aids.
Key Players are:
Ectacto Inc, Amazon.com Inc, Sony Corporation, News Corporation, Barnes Noble, Hanvon Technology, Rakuten Kobo, Onyx International Inc, Arta Tech, Bookeen, PocketBook International
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